FlyBe Strategy Assessment Case Study Example | Topics and Well Written Essays - 2000 words

FlyBe Strategy Assessment - Case Study ExampleFlybe operate out of more UK airport than both other air duct.Flybe ha been a market leader in developing it range of paenger ervice. Flybe i the only low cot airline to offer a buine ervice, Flybe Economy Plu, and run the UK mot generou Frequent Flyer Programme. We were the firt low cot airline to offer online check-in to paenger carrying circulate and hold baggage and the firt to introduce a pre-aigned eating facility allowing paenger to pre-book their eat.FlyBe i the larget low fare airline in Europe. direct through it carrier FlyBe, the company run flight to around 120 detination acro Europe, including airport in Denmark, Germany, Norway, and weden. For the fical Year 2003, FlyBe recorded revenue of e842.5 million an increae of 35% all over 2002.It ha a fleet of approximately 45 Boeing 737 and tranport over fifteen million cutomer a year. FlyBe i headquartered in Dublin Ireland, and ha a workforce of about 1900 employee.(Datamon itor)1.2Background and HitoryFlyBe Began operation in 1985 with the launch of a daily flight on a 15 eater aircraft between Waterford air port in the outh eat of Ireland and London Gatwick.in the company firt year , with only 57employee, it carried jut over 5000 paenger in on it one route.Over the near three Year it expanded Rapidly opening umteen new route between Ireland and the UK, and increaed the summate of jet in it fleet. However whilt cutomer continued to fly FlyBe, for the low airfare the cot were not controlled ,and the company continued to accumulate loe . By 1989, the company employed 350 people, operated 15 aircraft and carried 600000 paenger a year, but till recorded loe of 20 million pound in four year.(Datamonitor)Under a new management team a major conk of the airline wa undertaken in 1990/91, with FlyBe re-launched a a low fare-no frill airline , adopting the formula pioneered by outhwet Airline in the U. Non-profitable route were eliminated, the ne twork wa c hop off back from 19 to jut 5 route. ome aircraft were dipoed of and airfare acro the remaining network were ubtantially reduced with 70% of all eat offered at the two lowet fare. By 1991, FlyBe wa operating a fleet of ix aircraft, employing 350 people, carrying 700 paenger on jut five route , and it had recorded it firt ever profit.Over the next couple of year, chedule on the key Dublin-London route wrew increaed average air fare were lowered and new route were launched from Dublin to Birmingham, Glagow, Mancheter, and Gatwick. The number of cutomer continued to grow, thank largely to FlyBe low fare. By 1994,FlyBe employed over 500 people and carried 1.5 million paenger per annum.In 2002, the company igned the larget ever order with Boeing for 100 next generation 737-800 aircrafgt with option to buy up to a shape up 50 aircraft to be deliverd over the next even year . it uccefully launched 22 new route and opened two new Continental