Android: Advanced Technology, Superior Quality Essay -- Technology

The mechanical man in operation(p) system is well known among the masses, broadly speaking known for its high tech phones that are released regularly. The mascot, a green noncitizen for android has also attracted a lot of attention. humanoid was founded by Andy Rubin and his partners spicy Miner, Nick Sears and Chris White in 2003. In 2005, Google sought out the hazard and bought Android. It was then developed by Google and Open Hands Alliance. As meter progressed many improvements and updates were made since the initial release of the system. The operating system gets mellifluo partr by the upgrade, literally each(prenominal) operating system is named after a sweet treat. Some Examples are Cupcake, Donut, clair, Froyo, Gingerbread, and most recently, Honeycomb. Each operating system released alphabetically, each system greater than the last. Android is currently the most successful operating system, surpassing both Apple and Windows in sales (History of Android). Andro id arouses to customers through the consumers need for innovative technology this has created visual esthetical advertising techniques and brand rivalries, which in turn leads to Androids growing brand. Jib Fowles analyzes advertisers methods to appeal to consumers. In his article, Advertisings Fifteen Basic Appeals, Fowles addresses fifteen methods advertisers use in order to persuade consumers to purchase their products. Like most brands, Android uses these techniques among others to appeal to the masses. One technique in particular is the use of esthetic sensations to appeal to consumers. Fowles states that Advertisers know there is little chance of good discourse occurring if an ad is not visually pleasing. Sometimes the aesthetic element is expand and made into an advertiseme... ...ual for English 103 (2011) 73-91. Print. 15 prove 2012.Lyons, Daniel. Android Invasion. brisksweek 156.15. 11 October 2010 42-49. Web. 23 March 2012.Pogue, David. Android Phones Take A Power Trip The New York Times. 9 February 2012 1-3 Web. 23 March 2012.Romaniuk, Jenny. The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and internet Advertising. Ehrenberg-Bass Institute for Marketing Science (2009). Web. 23 March 2012.Rubinson, Joel. Just Asking Why You Should Make People Curious slightly Your Brand? The Advertising Research Foundation (2009). Web. 23 March 2012. hyphen Android 4G Cat Commercial. 1 June 2011. Youtube. Web. 23 March 2012.The History of Android Operating System. Android 3.0 Tablet vs IPad. Web. 12 Apr. 2012.Verizon Wireless Motorola Droid (iDont Commercial) 17 Oct 2009. Youtube. Web. 23 March 2012.