Qatar Airways Assignment Example | Topics and Well Written Essays - 5000 words - 1

Qatar Airways - Assignment ExampleAllocation of marketing budgets nurture been recommended.Marketing is no more a mere functional discipline but for most managers it in a flash centers on identifying and satisfying customer requirements (Hooley, Piercy & Nicouland, 2009, p3). Recent challenges to marketing functions from sources as diverse as McKinsey Consultants make it assertive that marketing reflects new development and market opportunities. The effectiveness of marketing is ascertained point of viewd on how efficaciously a marketer is able to relieve aceself out to customers and fulfill customer needs and expectations better than competitors. Airlines in any case have been competing against each other through different marketing techniques.Qatar Airways, the flag carrier of the state of Qatar, headquartered in Doha-Qatar Airways Tower, was found on 22nd November, 1993 (Qatar Airways Fact Sheet, 2012). Qatar Airways is one of the few international airlines that are able t o reach over 133 destinations worldwide like Africa, Middle East, South Asia, Europe, North America, South America, Far East and Oceania with a fleet exceeding 128 aircrafts (Qatar Airways, 2013). The airline operates a hub-and-spoke network linking over 100 international destinations from its base in Doha. Offering of First Class, Business Class and Economy Class services, supported with in-flight entertainment and bright first class service for all classes, have led Qatar Airways to be ranked as one of the few airlines in the world to achieve the 5-star rating.Qatar Airways has an internet booking engine but apart from that it right away allows free download of mobile app on to any heady phone for greater convenience. This mobile app enables smart check-in for flights, fare finder, flight status information, global contact information and straitss numerous payment options (Qatar Airways, 2013a). They offer the lowest fare finder facility