Strategic Management Analysis Essay Example | Topics and Well Written Essays - 3000 words

Strategic Management digest - Essay ExampleThe selection of this company is largely based upon the well known Thomas organise brand, which is practically synonymous with packaged vacations as well as specific vacation related pecuniary services and products. Additionally the companys publicized commitment to a sustainable approach two to and within the tourism sector and destinations deserves the due recognition and is furthermore one of the factors for the selection of the Thomas limit Group.The Thomas get to Group, as a company per se, was established in 1841 by Thomas Cook who at the time was a providing pilgrimages for fellow temperance members and campaigners and is credited with marketing the first private excursion train (Williamson 1998). This therefore makes the company almost 170 years old, which can certainly be seen as an asset in the view of competing travel related companies and service providers within the broader tourism industry. According to the in style(p) annual report (Thomas Cook 2009) provided by the company the staff compliment is in excess of 31,000 people, ply to over 22 million customers, and in turn generating revenue in 2009 of 9.3 billion. In addition to fling travel, travel related, packaged travel, and financial services in the broader travel sector, the company operates 95 aircraft, predominantly operational within and from the country of Germany in Europe. In so far as geographic location and histrionics is concerned, the base is represented by company owned and franchised stores in 5 geographic regions, within 21 different countries.The Thomas Cook Group has certainly grown over the years, and it appears that sound strategic commission has been at the center of this growth, based largely upon acquisitions and mergers to access specific sectors of the tourism market. The analysis of the business history and timeline so to speak provides valuable insight into specific strategically related process, and management d ecisions within the group as it in turn allows us